Yugen is a Japanese aesthetic concept that focuses on the beauty of the subtle and unseen, and the profound depth of things that are only vaguely suggested. Its a way of looking at the world that's beyond intellectual comprehension, and it's meant to evoke a sense of wonder, awe, and reverence.

Playing with texture, form, pattern & proportions the collection explores a gamut of shapes for the modern woman who cherishes the beauty of handcrafted.

Making use of their vast repository of engagement with Indian handlooms and craft traditions, amrich offers a range of chic separates made with exquisite hand-crafted natural textiles. The luxurious fabrics have been specially developed in different parts of the Country in hand-spun cottons, luxe silks and silk/cottons and wool.

There is a joyful take to mixing and matching of textures, forms and opacities through different textiles and fabric constructions in the line. The use of thick hand-spun cotton yarn for coats and jackets, with an addition of surface treatments like tension stitching and hand-embroidery, evolves into statement pieces to be cherished forever. The signature clamp-resist and stitch-resist shiboris on luxe fabrics, offers a play of patterns to be mixed and matched as per the mood of the wearer. Hand-texturing adds another dimension to the exquisite natural fabrics which are preciously transformed into easy but chic shapes for the discerning woman.

Each hand-crafted creation stands beautifully on their own but the real beauty lies in the knowledge of the creation and the thoughts and hands that lovingly created the piece.