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Yugen

Yugen is a Japanese aesthetic concept that focuses on the beauty of the subtle and unseen, and the profound depth of things that are only vaguely suggested. Its a way of looking at the world that's beyond intellectual comprehension, and it's meant to evoke a sense of wonder, awe, and reverence.

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AIKO jacket black
from Rs. 39,500.00
from Rs. 39,500.00
AIMI shirt matcha
from Rs. 21,500.00
from Rs. 21,500.00
AIMI shirt pink
from Rs. 21,500.00
from Rs. 21,500.00
AINA dress black
from Rs. 43,000.00
from Rs. 43,000.00
AINA dress carmine
from Rs. 43,000.00
from Rs. 43,000.00
AINA dress matcha
from Rs. 43,000.00
from Rs. 43,000.00
AIZA dress black
from Rs. 27,500.00
from Rs. 27,500.00
AIZA dress matcha
from Rs. 27,500.00
from Rs. 27,500.00

SHIBORI

The ancient Japanese resist dye technique of shibori, with its deep resource of texturing & patterning is a constant source of inspiration for the designers. It is seen predominantly in various avatars in each and every Amrich collection.

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